I had looked into many tutoring services, but they weren't affordable and did not Dissertation Consulting Service Quality Hospitality Industry understand my custom-written needs. blogger.com's services, Dissertation Consulting Service Quality Hospitality Industry on the other hand, is a perfect match for all my written needs. The writers are reliable, honest, extremely At our cheap essay writing service, you can be sure to get credible academic aid for Dissertation Consulting Service Quality Hospitality Industry a reasonable price, as the name of our website suggests. For years, we have been providing online custom writing assistance to students from countries all over the world, including the US, the UK Dissertation Consulting Service Quality Hospitality Industry. Login Dissertation service review It is a Consulting global dissertation for data communications equipments,solution and infrastructure of smart city. Based on independent development and sustainable dissertation, DCN Service continuous to provide networks Law service intelligent, reliable consulting integrated Dissertation products, solution
Hotel Companies Success: The Example of Lowry Hotel - Words | Free Paper Example
It can be stated that the organizational forms and the development strategies of hospitality companies are connected to a number of intriguing, but nevertheless little-studied questions of contemporary theory of strategic management.
The interest in the characteristics of managing companies in the hospitality industry, the most important part of which is the hotel sector, can be defined by a number of factors, among which the development of international hotel chains in Europe can be separately outlined. Another factor in the hotel industry can be seen in its high fragmentation Wood and Brotherton,p.
The diversity of hotel types and hotel companies can be seen through a differentiation based on the star system, the number of bedrooms and suites, and other criteria, dissertation consulting service quality hospitality industry.
Accordingly, another global characteristic of the hospitality industry can be seen in hotel chains, which are represented in the form of independent organizations of the hotel complex. In that regard, the present report provides an analysis of a hotel company, representative of the aforementioned characteristics — the Lowry Hotel, a Manchester hotel belonging to the Rocco Forte Collection hotel chain.
The history of the Lowry Hotel can be traced back to the history of the hotel empire built by a hospitality dynasty that once owned more than hotels and 1, restaurants, led by Charles Forte World Business, The previous company, Trust House Forte was led by Rocco Forte, the son of Lord Forte, for less than four years before being taken over by the British TV Company Granada in Having the Rocco trademark, Rocco Forte started rebuilding the empire, although changing the philosophy followed in the previous company.
With the newly established Rocco Forte Collection, the philosophy has changed, where the chain, dissertation consulting service quality hospitality industry, represented currently with only 13 hotels outlines the individualistic approach toward each link in such chain. With each hotel being individual, both in name and direction, the strategy of the company outlined several common elements, dissertation consulting service quality hospitality industry, which can be seen in the following:.
Specifically, for the Lowry Hotel, it can be stated that the focus on service and the sense of style were among the key characteristics considered dissertation consulting service quality hospitality industry building and managing the hotel.
Additionally, the hotel is the only hotel in Manchester that was awarded the membership of The Leading Hotels of the World Hotel Management Network, a. The hotel has bedrooms, 9 function suites, a car parking capacity, and 2 restaurants. Such philosophy is dedicated to ensuring… [that visitors] have the best possible experience Rocco Forte Collection, b. It can be stated that the environmental analysis of the Lowry Hotel would typically represent that of the industry in general, excluding specific factors that shall be outlined.
Accordingly, such analysis will enable identifying the external and the internal forces influencing the company specifically, dissertation consulting service quality hospitality industry, and the industry in general. The identification of the external forces can be implemented through conducting a PESTLE analysis. PESTLE political, economic, socio-cultural, technological, legislation and ecological might provide an insight into the threats and the opportunities that the industry might be facing Partridge and Sinclair-Hunt,p.
A description of PESTLE analysis can be seen in Appendix 1. The summary of the analysis of the external forces confirms the statement of a favourable environment for growth in the hospitality industry. The increase almost in double digits from to in international brands development make the growth a global trend, which in the context of Europe can be seen in affiliation to hotel brand chains Olsen and Zhao,p.
The analysis of the internal factor in the company can be seen through the investigation of the resources of competitive advantage. Considering the historical background of the Rocco Forte Collection, it can be assumed that the dynamic capabilities approach is the most appropriate in this case.
The aforementioned capabilities can be distinguished, and cannot be sold or bought without acquiring the company or one or more of its departments.
Such logic of strategic management can be confirmed in the hotel sector due to the specifics of the competition in the industry of hospitality and the provided product.
In terms of the resource-based view, the factors outlined can be seen in the following:. Additionally, effective strategy execution implies identifying the set of critical factors. One of the tools that can be used for these factors is a model commonly known as McKinsey 7-s. The application of these factors to the case of the Lowry Hotel can be seen in Appendix 2 Robert, Accordingly, the SWOT analysis of the company might include the following points, based on the internal and the external analysis, see Appendix 3.
In the hotel context, such strategy implies the expansion toward new markets at the expense of differentiating the brands and offering and focusing on hotel groups bearing such brands. In the case of Rocco Forte Hotels, the strategy implies a network of different concept hotels.
The stake is on the creation of unique hotel networks consisting of relatively dissertation consulting service quality hospitality industry 5-stars hotels. Each hotel under the brand is a guarantee of the highest quality of service, having an inimitable individuality, and reflects the characteristics of the country or the region. In that regard, dissertation consulting service quality hospitality industry, the hotel might have an ultra-modern in design and architecture hotel or a hotel that kept the historical appearance of an antique building, and which reflects its history and atmosphere of a particular period as well as the history and the flavour of the city in which it is located.
In Rocco Forte, there is no identical hotel, where the client traveling Europe has the possibility of being absorbed into the atmosphere of the country of visit. Therefore, each hotel in the network becomes a distinctive brand. The recommendations for the Lowry Hotel in particular and Rocco Forte Collection, in general, can be related to the issue of branding. The diversification of the brand portfolio is a working strategy, as far as the luxury sector is concerned. Nevertheless, the problem of the customers not relating to the brand of the parent company can be seen in adding to the current elements of the brand, which currently has only the high quality of service delivery, other elements that might include collaborative marketing campaigns, mutually strengthening the different brands within the Rocco Forte Collection.
Additionally, by maintaining the highest quality of the service, the company might be able to keep the individuality of each hotel, giving the customers the ability to recognize that each hotel within the network belongs to the Rocco Forte brand.
It can be concluded that the strategy chosen by Rocco Forte Collection and implemented in the Lowry, is giving its results, considering the awards dissertation consulting service quality hospitality industry by the hotel. With the quality of service being an essential element of the hospitality industry, the initial focus of the founder enabled the company to position itself within a distinct niche despite the competition in the industry within the European continent. Nevertheless, with the individuality of each hotel, the visitors might not be able to connect the expectations of the quality to the parent brand.
In that regard, it is suggested in this paper that the brand of the Lowry Hotel should have additional elements to enable a more distinctive association with Rocco Forte Collection. ANTONY, J. Evaluating service quality in a UK hotel chain: a case study. International Journal of Contemporary Hospitality Management, 16 ATHIYAMAN, A. Strategic choices in the international hospitality industry. The International Hospitality Industry: Structure, Characteristics and Issues.
FOSS, N. Resources, firms, and strategies : a reader in the resource-based perspective, Oxford ; New York, Oxford University Press. Lowry Hotel. Rocco Redux. INGRAM, H. Developing hospitality properties and facilities, Oxford; Boston, Butterworth-Heinemann. OLSEN, M. Handbook of Hospitality Strategic ManagementButterworth-Heinemann. PARTRIDGE, L. Strategic ManagementSelect Knowledge Limited. ROBERT, S. How the balanced scorecard complements the Dissertation consulting service quality hospitality industry 7-S model.
TEECE, D. Technological know-how, organizational capabilities, and strategic management: business strategy and enterprise development in competitive environments, New Jersey, World Scientific. WOOD, R. The Sage handbook of hospitality management, Los Angeles, Sage.
WORLD BUSINESS. Hotel heir Forte rebuilds family empire, dissertation consulting service quality hospitality industry. Hotel Companies Success: The Example of Lowry Hotel. Table of Contents. Historical Background. Environment Analysis. Current Business Level Strategy. Learn More. The highest quality of accommodation, facilities and services Dissertation consulting service quality hospitality industry Forte Collection, b.
A unique sense of style, inspired by the city in which the hotel is located. Our academic experts can deliver a custom essay specifically for you. Use discount. Learn more. Factor Description Impact Political This factor refers to the political facilitation or hindrances through tourism policies.
In the UK such factors can be seen through stringent government spending policy expected after the elections TRI Hospitality Consulting The political force is generally favourable to the industry, where the indirect negative impact can be seen through spending policies.
Economical Growth in room occupancy all across Europe is an important indicator, where occupancy is expected to double in the next year. The latter is directly correlated with total dissertation consulting service quality hospitality industry performance in the UK industry, dissertation consulting service quality hospitality industry.
In provinces the expected decrease in consumer spending power is also anticipated, which combined with rising unemployment is a significant economic force.
Additionally, [g]rowth forecasts for UK GDP are between 1. The high turnover of the industry is a favourable factor, although the metropolitan areas are implied in this context. Service quality is a known issue negatively influencing the hotel sector in the UK. The lack of a skilled workforce can be attributed to such factors.
Technological Such a factor might imply the usage of information technologies in the industry, dissertation consulting service quality hospitality industry, where several elements such as internet access, dissertation consulting service quality hospitality industry, electronic reservations became a must in the sector. No significant impact is expected.
Legal The facilitation of travel within the boundaries of the European Union can be seen as a crucial force influencing the industry. Environmental Pollution and industry capacity control concerns Athiyaman and Go,p. Pollution policies, energy awareness can be seen as influential in a negatively and positively, according to the policy of the company.
The Factor Description Style An essential element in Rocco Forte Collection and Lowry Hotel is mostly related to management and corporate culture represented through the philosophy of the company.
Skills The skills factor is mostly represented through the experience of managerial positions in the dissertation consulting service quality hospitality industry. Systems Centralized system of management, in which the dissertation consulting service quality hospitality industry activities such as marketing and promotions are governed from headquarters.
Structure The structure of the company resembles that of a flat hierarchy, providing greater responsiveness and control.
Post Shift Shot #45 - So you want to be a Hospitality Consultant?
, time: 17:45
No need to be embarrassed Dissertation Consulting Service Quality Hospitality Industry and no need to find someone to write the essays for you anymore. With the help of our EssaySoft essay software, Dissertation Consulting Service Quality Hospitality Industry your will be able to complete your school essays without worrying about deadlines- and At our cheap essay writing service, you can be sure to get credible academic aid for Dissertation Consulting Service Quality Hospitality Industry a reasonable price, as the name of our website suggests. For years, we have been providing online custom writing assistance to students from countries all over the world, including the US, the UK Dissertation Consulting Service Quality Hospitality Industry still don't have to pay at this stage. Ready to select one of the writers? Deposit funds Dissertation Consulting Service Quality Hospitality Industry into your EssayHelp balance so that a writer can work on your order. Attention: You didn't actually pay the writer yet!
No comments:
Post a Comment